Playing the Indian Card

Saturday, August 22, 2015

The Importance of Communication





A good actor is probably a good politician.

The secret to being a successful president of the US is to be a really good communicator. This is doubly true for a conservative Republican running for president, because the media are against you. To be able to get the message out, you actually have to be a better communicator than the professional media.

It can be done. Reagan did it; Thatcher and Churchill did it in the UK. Because they face this initial bar, any conservative that makes it into office is likely to be particularly good at the job once he/she gets there.

Many conservatives felt deeply frustrated with Mitt Romney and John McCain on these grounds. They were not effective spokesmen for conservatism. It has been said that Romney “spoke conservatism only as a second language.” George W. Bush and George H.W. Bush were not much better. W. was personally likeable, but was not articulate enough to be able to sell policy.

It is exciting, then, that there are so many really good communicators in the current Republican field. Starting with Donald Trump. He breaks all the rules; which is to say, he is a genius at communicating. Perhaps Republicans and conservatives should count themselves lucky to have him on side, instead of lamenting his presence. I hope more serious candidates are, instead, able to learn from him. In the meantime, he is shaping the debate in a conservative direction.

In the end, however, Trump does not have the qualifications nor the temperament to be president. Fortunately, there are other standouts in this race: Marco Rubio, Ted Cruz, Carly Fiorina, Mike Huckabee, and John Kasich. All of them are exceptionally good communicators. Chris Christie is perhaps in the same league.

The Democrats, by contrast, this time at least, have nobody running who is nearly this good. Obama was pretty good. Bill Clinton was very good. Hillary Clinton is terrible. Sanders looks good only by comparison.

As a result, I think the odds are good this time for the Republicans to take the presidency, regardless what the polls currently say, and for the next presidency to be a quite successful one.

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